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Brazilian specialty coffee could generate US$ 252 million in business in Europe
· 1 min read
BSCA's actions in Europe in June 2026 confirm the strong demand for Brazilian specialty coffee. According to the association, 77 Brazilian companies joined trade missions to London (June 23) and Brussels (June 24), with visits to roasters and importers in Antwerp as well, and exhibited at World of Coffee Brussels (June 26–28).
- US$ 33.1 million in deals closed on site;
- US$ 218.9 million expected over the next 12 months;
- US$ 252 million in total potential;
- 1,145 business contacts, 649 of them with new buyers.
The actions are part of Brazil. The Coffee Nation, a BSCA and ApexBrasil project running until August 2027.
Why it matters
A trade-show lead only becomes a shipment when samples, proforma, documents and logistics move fast. From Varginha, in the heart of the South of Minas coffee belt, WW Trading handles specialty coffee exports from the warehouse to the destination port, with customs clearance at the local dry port and loading in Santos or Rio de Janeiro.
Source (in Portuguese): BSCA — Setor de cafés especiais do Brasil pode obter US$ 252 milhões com ações na Europa.